PRESS RELEASE: American optics manufacturers Bushnell has appointed Cheshire-based wholesaler Edgar Brothers as sole UK distributor of its range of hunting and shooting sports optics from January 2013; including riflescopes, Trophycam®, laser range finders and binoculars.

Bushnell has been the industry leader in high-performance optics for more than 60 years. Their guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market.

Edgar Brothers’ Managing Director, Derek Edgar said the partnership presented a great opportunity to work with a market-leading product range. “Management of the brand will enable retailers to fully invest into Bushnell Optics as part of an official retailer network, supported by competitive pricing, consistent and high profile marketing, knowledgeable account support and stock availability.”

Bushnell’s Managing Director, Andrew Grose revealed: “With Edgar Brothers’ renowned expertise in the hunting and shooting market, the partnership is very important to Bushnell's strength, stability and future growth, and we are very much looking forward to working together.”

For more information, visit www.shootingsports.edgarbrothers.com. "