That's the Mil-Spec Monkey himself being carried by Matt and Shades though the story is about the products being produced by Mil-Spec Monkey which are popular amongst airsoft players all over the world. These range from embroidered ones to PVC types, and from wholesome to not so wholesome morale patches that will suit any kind of airsoft player.

You can check all the MSM stuff at the Evike.com online store.