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New Crosman Web and Social Marketing Manager

OptimusPrime

ROCHESTER, New York, (April 16, 2010) - Crosman Corporation, international designer, manufacturer, and marketer of a wide range of products for the shooting sports, today announced the appointment of Chip Hunnicutt, from Wilmington, North Carolina, as Web and Social Marketing Manager.

“With over ten years of experience leading marketing and technology efforts in several industries, coupled with a strong background in hunting and shooting sports, Chip brings a unique knowledge of positioning an outdoor company to today’s information-hungry consumer,” said Bob Hampton, Crosman’s vice president of marketing.  According to Hampton, “Chip’s familiarity of emerging technologies, social media strategies, and how to effectively integrate them with traditional marketing efforts will help Crosman expand revenues and provide a roadmap for future growth.”

Prior to his appointment, Hunnicutt most recently served as President of Doubletough Ventures, Inc. where he was responsible for the development of Trophy Score, a big-game animal scoring application for the iPhone.  Hunnicutt holds an M.S.S. in sport management from the U.S. Sports Academy in Daphne, Alabama and a B.S. in business administration from the College of Charleston in Charleston, South Carolina. He and his wife Jennifer, plan to relocate to the Rochester, NY.

Says Hunnicutt, “As a pioneer and leader in the outdoor industry, Crosman provides me with a special opportunity to apply my experience in leveraging technology to improve efficiencies and communications with customers.  I am thrilled to join the outstanding team at Crosman, and look forward to becoming a significant contributor.”

For additional information on Chip Hunnicutt’s appointment as Crosman Corporation’s new web and social marketing manager, or on any Crosman, Benjamin, CenterPoint Hunting and Outdoors Precision Optics and Archery, or Game Face Airsoft products, visit the company’s web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, marketing coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at [email protected], or call her at (800) 7–AIRGUN (724-7486).

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