It's Operation Price Drop for Military 1st as they drop prices up to 30% throughout the whole online store... "Operation: Price Drop! February is the perfect time for a smart reset.

Operation: Price Drop brings practical savings on trusted outdoor gear, with up to 30% off across the site.

Whether topping up winter essentials like insulated jackets or warm fleeces, or getting ready for spring, now's a great time to upgrade without overspending.

Explore more at Military 1st!

Enjoy free UK delivery and returns! Swift shipping to the U.S., Ireland, Australia, and across Europe.

Offer ends 25 February 2026. T&Cs apply."