If you were able to watch the viral video by the Biting Elbows called "Bad Mother******", then you know what made that video such a hit. It was a badass and kickass MTV that was mainly done in the first person POV. Biting Elbows, a Russian Indie band, was inundated with lots of request to make another video using the same concept and technique, that rather than making another MTV, decided to make a full feature film. But before reading on further, watch the MTV first if you haven't watched it before:

For FPS videogamers, this POV is very familiar as it puts the player as the main character in the game making it immersive. Biting Elbows does the production in real and it is indeed a very impressive to do a live action POV. A full length movie may be perhaps too much, but then it's something that we have to watch first before jumping into conclusions.

The result: "Hardcore" in which Sharlto Copley of District 9 and Elysium stars and here's what the story is all about:

HARDCORE is a modern, action Sci-Fi story about HENRY, a newly resurrected cyborg who must save his wife/creator ESTELLE (Haley Bennet) from the clutches of a psychotic tyrant with telekinetic powers, AKAN (Danila Kozlovsky), and his army of mercenaries. Fighting alongside Henry is JIMMY (Sharlto Copley), who is Henry's only hope to make it through the day. Hardcore takes place over the course of one day, in Moscow, Russia and it's all shot in the same style as BAD MOTHER****** to be released in cinemas worldwide.

Here is the trailer:

Impressed by the trailer? A lot of the production has already been made, where production was mainly done in Moscow. But don't worry it's 95% English as it is aimed at an international audience and perhaps may just be aimed for "Best Foreign Film" for the Academy Awards if it gets nominated. However, the movie needs to be finished. And thus, "Hardcore - The First Ever Action POV Feature Film" crowdfunding project was launched on Indiegogo.com.

With most of the production done what they want now is to raise funds for post production, which they will need at least US$250,000 to clean up the editing, still have creative control, and be able to release it in a proper movie form.

There are different perks when you pledge your support to  the post-production process. This range fron the "Hardcore" sticker at US$35 to Ushanka at US$200,  to a signed smashed GoPro HD Camera used in production at US$300; or to the Adventure Mask Rig which was used in the production to create the POV look for US$2,500.00.

The Adventure Mask Rig is interesting, especially for airsoft players who do POV videos of airsoft games. This will be commercialised soon,  and they are now taking pre-orders at Adventure Mask.

Is "Hardcore" a ground breaking movie that will create a trend of POV movies. Perhaps, and we'll expect a lot of these on YouTube and Vimeo. Will mainstream film makers accept this technique. We'll find out if "Hardcore" gets released, and with your help you can make it happen.