Last month, we received enquiries about a online direct seller of Tokyo Marui airsoft products based in Japan. The online retailer, calling itself "Tokyo Marui Airsoft" with a Tokyo address, appeared to offer a convenient solution for airsoft players outside of Japan seeking to purchase directly from the best-known Japanese airsoft manufacturer.

"Tokyo Marui Airsoft" Factory Sale Page

However, some are not convinced that “Tokyo Marui Airsoft” is an official direct order business of Tokyo Marui given that the Japanese airsoft manufacturer is not known to directly sell their products and course through approved distributors.

Others are further confused by the announcement of Airsoft International Magazine on their Facebook page that Tokyo Marui is an exclusive advertiser and media partner of theirs. However, on a later Facebook post, they are referring to “Tokyo Marui Airsoft” with a link to a Tokyo Marui Facebook Page fanpage. There is no official Tokyo Marui Facebook page, only on Twitter/X and Bluesky.

The best way to clear up the confusion is to hear it from Tokyo Marui itself. We contacted company and Shimamura, their head of PR is here to answer the questions sent to us:

Thank you for contacting us, I am Shimamura, from the Marketing Department of Tokyo Marui and I will answer your questions.

Is “Tokyo Marui Airsoft” an official direct sales web shop of Tokyo Marui and are you aware of the existence of this company allegedly using your company name and branding?

To be honest, we have no relationship with “Tokyo Marui Airsoft” and, they are not an official direct sales web store of Tokyo Marui.

We are aware of the existence of this company since we have received the questions about this site from our customers of Japan.

As you mentioned earlier, in that some customers have misidentified that this site is the official Tokyo Marui online store, we are considering how to deal with this issue.

If “Tokyo Marui Airsoft” is not related to Tokyo Marui, what action are you taking for airsoft customers in Japan and overseas not to be confused in associating this company to yours?

If it is causing any confusion among air soft players not only in Japan but also overseas, we are thinking of taking appropriate action including the use of the Tokyo Marui logo without permission.

Will you require “Tokyo Marui Airsoft” to change their business name and a disclaimer that they are not related to your company?

In regard to the concrete action, we ask you to wait for the future announcement.

First of all, we would like to take this opportunity to inform all airsoft players that we are by no means related to “Tokyo Marui Airsoft,” in order to avoid causing unnecessary confusion.

With regards to Airsoft International Magazine, is it safe to assume that you have no existing contract as an exclusive advertiser and media partner with your company as their agreement is with “Tokyo Marui Airsoft”?

We have no contract with Airsoft International Magazine.

Thus, we aren’t an exclusive advertiser or media partner with the company.

We saw their post on Facebook and have contacted them separately.

Do you think Airsoft International has also confused “Tokyo Marui Airsoft” for “Tokyo Marui”?

As far as we can see this site, they might confuse “Tokyo Marui Airsoft” for “Tokyo Marui” too.

Overseas airsoft resellers want to buy direct wholesale from your company, is there a way for them to do so?

If not, any recommendations on how the process of ordering Tokyo Marui products is made easier for them via distributors and partners?

Tokyo Marui Shimamura: Regarding the exports, we know that there has been a request for some time. However, our products are made by hand in our own factory and so it’s not easy to increase [the] production. 

Also, the most important thing is that it is highly challenging to make [the] products that comply with regulations of each country.

Do you have authorized distributors outside of Japan that resellers can contact? Who are they?

All Tokyo Marui products are made by specifications for domestic Japan, and we provide them for Japanese wholesalers only.

We don’t have any authorized distributors out of Japan.

Thank you very much!