Arc’teryx LEAF Integrated Into The Relaunched PRO Brand
Gungho Cowboy
21 Jan 2025

Canadian outdoor gear manufacturer, Arc’teryx, has recently relaunched its Arc’teryx PRO brand with a renewed commitment to serving the needs of outdoor professionals. This relaunch aims to streamline its offerings for professionals, including guides, rescue professionals, and special operations forces, by uniting its previous LEAF and Professional lines under a single, unified brand. This move signifies Arc’teryx's dedication to providing purpose-built, high-performance gear for those who rely on it in demanding environments.
The updated Arc’teryx PRO brand prioritizes three key design targets: guides, rescue professionals, and special operations forces. This focused approach ensures that the gear is specifically designed to meet the unique and rigorous demands of each professional group, particularly those who operate in extreme conditions and require the utmost reliability from their equipment. By integrating Arc’teryx LEAF into the PRO brand, the company creates a more robust platform to serve a wider range of professional needs efficiently.

Katie Becker, Arc’teryx's Chief Creative Officer said:
“At Arc’teryx, we believe in supporting those who serve others with unparalleled dedication.
The relaunch of Arc’teryx PRO will build on the unique heritage established by the Professional and LEAF lines, while focusing future efforts on new design innovations. Led by our Advanced Concepts team, the investment and rigorous testing that begins at the PRO level will continue to inform the design process and insights across our entire design team.”
The integration of Arc’teryx LEAF into the PRO brand represents a natural evolution for the company. LEAF, a trusted name for elite tactical professionals for over two decades, will now benefit from the enhanced platform and resources of the PRO brand. This move allows Arc’teryx to preserve LEAF's legacy while further improving its ability to deliver world-class gear to the demanding professionals who rely on it. The company will continue to collaborate directly with end-users to ensure ongoing innovation and the highest quality gear for evolving operational requirements.

The company says that search and rescue teams, mountain guides, and operators have been instrumental in shaping the PRO collection through real-world testing and feedback. These invaluable partnerships ensure that the gear meets the exacting standards of end-users and embodies Arc’teryx's relentless pursuit of perfection. By collaborating closely with professionals in the field, Arc’teryx PRO designs products specifically tailored to the high demands of their jobs and the extreme environments they face.
Living and working in the elements full-time, the Arc’teryx PRO community provides crucial insights and feedback that directly influence the development of the best possible equipment for demanding environments. This close relationship with end-users allows Arc’teryx to continuously refine its product offerings and push the boundaries of design and performance.

Arc’teryx also demonstrates its commitment to supporting the professional community through various initiatives, including scholarships, charitable donations, and industry partnerships. These efforts aim to assist those impacted by trauma in their field and to support future generations of mountain professionals who will bring their knowledge and inspiration to others. By investing in the professional community, Arc’teryx contributes to the continued growth and development of the outdoor industry.
The relaunch of Arc'teryx PRO marks a key moment for the company and its professional clientele. By unifying the LEAF and Professional lines under the PRO brand, Arc'teryx streamlines its offerings, creating a more efficient platform for delivering high-performance gear. This strategic move allows the company to better serve its customers while continuing to drive design and innovation. Ultimately, the Arc'teryx PRO brand relaunch signifies a significant step forward for the company and the professionals who depend on its gear.